Senator Banten Dorong UMKM Terapkan Digital Marketing

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TANGSEL,BANTENDAY.co.id –Anggota DPD RI asal Banten, TB. M. Ali Ridho Ashari menyatakan siap membantu peningkatan pendapatan koperasi-koperasi dan UMKM di Banten dengan konsep digital marketing. Hal itu disampaikan dalam acara silaturahmi dengan hampir seratusan pelaku UMKM yang digagas Ikatan Pengusaha Muslimah Indonesia (IPEMI) Banten, di Maleo’S  Coffee & Kitchen, Minggu sore (1/3).


Menurut Anggota Komite IV DPD RI tersebut, perkembangan tekhnologi digital yang kian pesat harus diikuti dan dimanfaatkan untuk meningkatkan pendapatan. Karena katanya, sistem marketing yang konservatif sudah lagi relevan dengan perkembangan saat ini.

“Untuk itu saya siap membantu penerpan sistem pemasaran digital terhadap para pelaku UMKM untuk mendapatkan pendapatan yang lebih baik,” kata Aa Ridho, demikian senator muda ini biasa disapa.


Pada kesempatan itu, Ali Rdho juga meminta IPEMI agar memaksimalkan perannya dalam perkembangan ekonomi di Banten. Antara lain, membantu perkembangan pariwisata di Banten, dengan beerjasama dengan Dinas Pariwisata Banten. Membantu menacari jalan keluar atau solusi bagi masyarakat untuk lebih berdaya di kawasan industri pariwisata dan  industri atau busines lainnya.

“Ipemi juga harus berperan membantu mencarikan jalan para pelaku UMKM untuk mendapatkan bantuan modal,” ujarnya.  


Sekwil IPEMI Banten, Sherisada Manaf menyambut positif komitmen Ali Rdho yang memberikan perhatian lebih kepada palaku UMKM di Banten.

“Ada tiga item pembahasan dalam silaturahmi itu. yaitu, Kerjasama dengan Dinas Pariwisata Provinsi Banten, Optimalisasi Koperasi dan UMKM dan Digitalisasi Pemasaran. Semuanya positif, dan kami siap menjalannkannya,” tandas Mantan Anggota DPRD Banten tersebut. (RED)

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